Attracting A New Generation
Building on last year’s study, Nestpick researched a wider scope of criteria and sources for the 2018 ranking, including an analysis of top universities and personal freedoms. In addition, the main categories were weighted to reflect the concerns and mindsets of the generation. For example, while housing affordability is a major concern for most, it is even more so for young professionals at the start of their careers. With these interests in mind, 110 cities were analyzed taking into consideration four main areas of concern; the business ecosystem, the essentials (housing, food etc.), openness, and recreation.
“Millennials grew up in a shrinking world, where the internet opened doors their parents never could have dreamed of, and budget airlines made those avenues real possibilities. It’s now possible to live and work anywhere in the world, and these opportunities are shaping how our planet will look to future generations.” says Ömer Kücükdere, Managing Director of Nestpick. “We must learn to adapt to the needs of younger people in order to have a thriving economy, and we believe that this ranking offers valuable insights to those cities looking for regeneration from a younger demographic.”
And The Best City for Millennials Is…
Looking for the best country for millennials? Canada takes that honor, with three cities in the top 10; Montréal, Toronto and Vancouver. New York City was included in the final list, ranking #8.
The top 20 best millennial cities are revealed below. Full results, including results for each category, can be seen here: https://www.nestpick.com/millennial-city-ranking-2018
The Top 20 Cities for Millennials
1 – Berlin, Germany
2 – Montréal, Canada
3 – London, United Kingdom
4 – Amsterdam, Netherlands
5 – Toronto, Canada
6 – Vancouver, Canada
7 – Barcelona, Spain
8 – New York City, USA
9 – Cologne, Germany
10 – Manchester, United Kingdom
11 – Hamburg, Germany
12 – Bristol, United Kingdom
13 – San Francisco, USA
14 – Austin, USA
15 – Paris, France
16 – Miami, USA
17 – Munich, Germany
18 – Lisbon, Portugal
19 – Glasgow, United Kingdom
20 – Madrid, Spain
Critical factors such as affordable housing, high speed internet and accessible food are driving growth in some of the top cities. “Seoul, Brno, Beijing, Monterrey—these are some of the most up-and-coming cities in the world and millennials are already flocking to these urban playgrounds in their droves,” says Kücükdere. “However, while these places are attracting this demographic for the short-term, these cities should consider improving elements such as employability and openness if they wish to keep the economic and social benefits of their millennial influx.”
Millennials Are Not Snowflakes
- Beijing, China ranks highest for Employment, followed by American cities San Francisco and Austin.
- Hong Kong, China ranks highest for Tourism, followed by Bangkok, Thailand and London, UK.
- Guadalajara, Mexico has the highest score for Housing, followed by fellow Mexican city Monterrey and Medellín, Colombia.
- Bangkok, Thailand ranks highest for Food, followed by Kuala Lumpur, Malaysia and Lima, Peru.
- Oslo, Norway has the highest score for Transport, followed by Washington D.C., USA and Paris, France.
- Japanese cities Tokyo and Osaka rank joint highest for Health, followed by Singapore, Singapore.
- Seoul, South Korea has the highest score for Internet Speed, followed by Bergen, Norway and Denver, USA.
- Amsterdam, Netherlands has the highest score for Personal Freedom and Choice, followed by Oslo, Norway and Helsinki, Finland.
- Madrid, Spain ranks highest for LGBT Friendliness, followed by Amsterdam, Netherlands and Toronto, Canada.
- Berlin, Germany has the highest score for Nightlife, followed by Paris, France and Melbourne, Australia.
- Beijing, China ranks highest for Beer prices, followed by Colombian cities Medellín and Bogotá.
- Miami, USA has the highest score for Festivals, followed by fellow American city Washington D.C. and Paris, France.