$57.6 Billion in California, $114.1 Billion in U.S.
California Wineries Generate 786,000 Jobs
The report shows growth of 17% in statewide impact (from $49.2 to $57.6 billion) and 19% in national impact (from $96.0 to $114.1 billion) in the past seven years. This strong growth during a period that started with the Great Recession and continued with slow recovery shows the strength and resiliency of the nation’s number one wine-producing state as a positive economic force across the nation. John Dunham & Associates used new methodology for the 2015 report and has also adjusted the 2008 economic impact numbers so that the comparison in growth would be comparable.
“California wine is an economic engine for our nation. Our predominantly small, family-owned businesses create jobs, pay significant taxes, and give back generously to charities and communities,” said Wine Institute President and CEO Robert P. (Bobby) Koch. “These are significant accomplishments when the strong dollar and pressure from imports make the U.S. the most competitive wine market in the world, and we continue to face the threat of increased taxes and regulation at every level of government.”
California Wineries Hosted 24 Million Visitors
The report measures the full economic impact of the wine and grape industries in terms of employment, wages, taxes, tourism spending and visits, and charitable giving. It uses a standard and widely used methodology which includes direct, indirect and induced economic impact in order to present the full picture. The IMPLAN model, developed by the U.S. Forest Service and University of Minnesota, is used by many companies around the world as well as government agencies such as the National Agricultural Statistics Service, Economic Research Service and Federal Reserve Bank.