Winery owners and marketing directors, tourism specialists, businesses that benefit from wineries in their region, economic development people and all interested in the growth of the American grape and wine community will gather April 12-14 at the Lodge and Conference Center in Geneva, Ohio, for the annual License to Steal Conference.
The conference focuses on marketing and is designed to help keep wineries ahead of the marketing curve. The program has outstanding keynote speakers lined up and is a superb opportunity for winery owners to share ideas and “steal” the best thinking of others.
We attended the conference last year and the exchange of ideas from wineries around the country was amazing – no doubt the ideas could translate into thousands of dollars through increased sales and greater visibility in the market.
Among the featured speakers are:
- Tim Hanni: author, lecturer, media guru and long time California proponent of broadening the base of the wine consumer pyramid.
- Julie Dion: Sarasota marketer and consultant on media purchasing.
- Chris Davidson, partner and Principle of Y Partnership providing research on major travel trends.
- And the best and brightest minds in American wine marketing willing to share openly every secret in their repertoire.
The conference begins at 10:00 AM on April 12 with the first 'Steal Session' and ends at noon on April 14 with a recap of all the information gleaned and shared.
Here’s the link to register for License to Steal 2011, and get the latest information on the conference.
State wine producer associations from Ohio, New York, Michigan, Missouri, Pennsylvania, Illinois and Indiana will be participating. Wineries from across the country are expected to participate.
Flickr photo by Mukumbura