Thursday, March 18, 2010

Finger Lakes Wine Country Launches iPhone Travel App


The Finger Lakes Wine Country travel marketing group, in partnership with Discovery Anywhere Mobile, has announced the launch of a free travel application (app) for mobile devices. The travel app allows users to have information on wineries, attractions, restaurants, accommodations, and events in Finger Lakes Wine Country while also sharing their trip on social media. The app is one of the first in the travel industry to incorporate Facebook, Twitter, Flickr, into the trip sharing process.

The Finger Lakes Wine Country app places the user in driver seat to plan the perfect Wine Country getaway. To plan a wine country trip on-the-fly or in advance, the app’s interactive, location-aware capability features hundreds of continually updated listings. One user shared his thoughts: “Really slick app for exploring the possibilities of a FLX getaway. Love the AR feature – shows me what lies in store no matter which direction I’m headed. Great interface – smooth and simple with lots of info.”

The user can plan an escape to indulge in wine tours, peaceful views and unique experiences by searching through hundreds of activity listings. The user can read, write and share reviews for hundreds of accommodations, restaurants, wineries, and events. See what’s nearby with location-aware listings. Call accommodation providers, wineries, and restaurants with a single (iPhone) tap. The user can share experiences while on the go and read others’ reviews with live Twitter updates. With the live interactive map the user can drive off the beaten path and discover hidden treasures. With this app, the options are endless and the opportunities are great for the user to build an on-the-fly Wine Country getaway that will fit every personality.

To download the app visit the Apple Store on your iPhone or at http://www.apple.com/ and search “Finger Lakes.” The Finger Lakes Wine Country app is free to download. Applications for Blackberry and other mobile devices are coming soon.
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