Napa, CA – The Volunteer Center of Napa Valley has announced the winners of the 3rd annual International Wine Label Design Contest. Amore Fati Ouroboros Pinot Noir, designed by John C. Trohan of New Jersey, won the Overall Award.
A panel of international judges chose the winners in 3 categories, and from those picked an overall winner:
SILVER – Boneshaker, creative director David Schuemann, design director Kevin Reeves, designed and illustrated by Dana Deininger, CF Napa, Napa, California; photographer Tucker & Hossler Photography, Los Angeles, California
BRONZE – Martian Ranch & Vineyard Mothership Grenache Blanc, designed by Bomie Lee, creative director Fabian Geyrhalter, Geyrhalter Wine Group, Santa Monica, California
SILVER – Hahn SLH Estate, creative director David Schuemann, design director and designed by Sara Golzari, illustrated by Kate Earhart, CF Napa, Napa, California; photographer Tucker & Hossler Photography, Los Angeles, California
BRONZE – Chocolate Shop, designed by Chanda Williams of Chanda Williams Design, San Francisco, California
GOLD – Happy Valley, designed by María Jesús Vial of Lab Diseño, Santiago, Chile
SILVER – Tie: Petrola, designed by María Jesús Vial of Lab Diseño, Santiago, Chile;
and Waveland Wines, designed by Jenny Doll of Jenny Doll Design, Sausalito, California
Amore Fati Ouroboros Pinot Noir, designed by John C. Trohan, co-founder of Amore Fati, Short Hills, New Jersey.
“The Ouroboros is an ancient symbol depicting a dragon eating its own tail,” said overall winner John Trohan. “It represents the perpetual cycle and the renewal of life, death and rebirth—eternity and immortality. The design on the 2010 Ouroboros is a modern, simple interpretation based on the Japanese calligraphy style of shodō. The label features an ink-and-brush design surrounding an ancient grapevine, which is half alive, half dead—signifying the Tree of Life.”
Entries were judged on the following criteria: overall originality and creativity, use of typography, and use of graphics.
The roster of international judges includes Paul Wagner, co-author of Wine Marketing & Sales and wine marketing instructor at Napa Valley College. "Labels are a fascinating design challenge,” said Wagner. “They have to attract attention from a distance like a billboard, and they have to provide reassurance on closer inspection. They must be dramatic and yet comforting. And above all they have to communicate the unique message of the brand. A great label does all of this.”
Rounding out the team of judges are Pascal Durand, Wine Marketing professor at the ENESAD program at the University of Burgundy in Dijon, France; Tim Gaiser, MS, Director of Education, Court of Master Sommeliers Americas; Javier Merino, Management and Marketing Professor at the University of Mendoza, Argentina; Pierpaolo Penco, Director at the Executive Master in Wine Business program at MIB School of Management, Trieste, Italy; and Liz Thach, MW, PhD, Wine Business Professor, Sonoma State University, who co-authored Wine Marketing & Sales with Paul Wagner.
A call for entries for the next competition will go out in spring of 2013. The proceeds of the competition, which are in the form of submission fees, go directly to benefit the Volunteer Center of Napa Valley.