Tuesday, January 4, 2011

Wine and Soccer? Casillero del Diablo and Manchester United Team Up

Bookmark and Share In the US, when you are talking about sporting events, beer rules. The beer demographic and ESPN audience are simpatico. Apparently international soccer is a different story.

Chilean winemaker Concha y Toro and its Cassillero del Diablo label have become sponsors of Manchester United, a top English soccer team and one of the most valuable and well-known sports brand in the world.

To announce this unique partnership Concha y Toro produced a wild commercial and this YouTube video takes you behind the scenes to show you how it was made
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