Monday, December 7, 2015

Toledo Wines And Vines Named To List Of Most Influential Wine Blogs Of 2015

This is the time of year when many “best of the year” lists are issued. We’re honored to be included in the list of best wine blogs.

TWAV Named To List Of Top 100 Most Influential Wine Blogs

We’re surprised, pleased and proud. We were notified a few days ago that Toledo Wines and Vines was named to the list of Top 100 Most Influential Wine Blogs of 2015 by Excel Wines. Excel Wines is a UK based online wine retailer with a huge 9,000+ wine selection.
Each week we pour our heart and soul into the blog (and pour wine into our glass) to bring you entertaining and, we hope, educational content. We’ve been doing this for more than six years. We also are active on Facebook, Twitter and Google+.


Tools, Analytics And A Pinch Of Magic

As an operation run by a “citizen blogger,” we can’t compete with some of the heavyweights who do this as a profession or as part of a wine-related business. But we were proud to snatch #63 on the list.
How, you may ask, is the list determined? Here’s the lowdown from Excel Wines: “As expected, everyone is going to have their own opinion on what makes a wine blog influential or not. There are countless ways in which we could have weighted statistics and looked at an ever-growing number of social media channels. The sample that we ended on we feel represents the current most accurate measure of "influence" for the market. Each statistic is weighted in order to not give too much significance to any individual statistic that might skew the results.
“This study took advantage of some of the best tools for measuring website success and social media activity, including SEMRush, Majestic SEO, Twitonomy, Alexa, Facebook insights, and Moz. The algorithm gives fair weight to both on-site and off-site factors. On-site includes traffic, rankings, and measured trust factors. Off-site includes social media statistics, including followings and interaction, and inbound links to the site.”
Excel points out that this is purely a statistical measurement and doesn’t rate the quality of writing – however, we humbly like to think our quality is rather high. We’re also pleased to be included with the high quality blogs included on the list.
Here’s the link to the full story and the full list of the Top 100. Cheers to you for helping us achieve this honor.

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